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Ipsos Thought Piece - The Future of Travel Decision Making
Explore the insights shaping tomorrow’s travelers
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2026 Ramadan Consumption Report
Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.
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The 2026 Ramadan Handbook – Saudi Arabia Edition
Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.
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KSA Primary Consumer Sentiment Index - January 2026
Consumer sentiment index in Saudi Arabia stands at 72.2
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Spotlight*KSA: Views On Leisure & Entertainment
Leisure in Saudi Arabia is defined by frequent engagement, practical choices, and a strong appetite for discovery.
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Predictions 2026 - Saudi Arabia Edition
What do people in Saudi Arabia expect 2026 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.
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Spotlight*KSA: Travelers' Behaviour and Attitudes - Domestic Travel and Staycations Edition
From local getaways to effortless staycations, people in Saudi Arabia are embracing domestic travel in different ways and for different reasons.
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KSA Primary Consumer Sentiment Index - November 2025
Consumer sentiment index in Saudi Arabia stands at 70.6
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Spotlight*KSA: Travelers’ Behaviour & Attitudes - International Travel Edition
From dream destinations to digital itineraries, travel is evolving and so are travelers in Saudi.
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KSA Primary Consumer Sentiment Index - September 2025
Consumer sentiment index in Saudi Arabia stands at 69.7