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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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KSA's Linear TV Viewership in Ramadan Amid COVID-19
Linear TV in KSA hits a home run during Ramadan 2020.
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MENA Advertising Expenditure Dissected
Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
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The Rise of Linear TV Amid COVID-19 Outbreak in Saudi Arabia
Since the COVID-19 pandemic has hit the MENA region , many people had to alter and adapt their lifestyle accordingly. With that, people's viewing habits and overall media consumption have also witnessed a massive shift within this period of self-isolation and quarantine.
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A rapidly changing landscape: Social media discussions of COVID-19
With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.