Advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.

Elie Aoun, CEO Ipsos Media Middle East & Africa discusses MENA 2020 ad spend.

Delivering Ad recall and strong call to action.

Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

Don’t just participate, go all the way!

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

Transforming adversity into a creative opportunity.