Society

A comprehensive publication about the attractiveness and uncertainties in the Kingdom.

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.

A new global survey from Ipsos shows how the COVID-19 pandemic has affected mental wellbeing, community support and loneliness around the world.

Measuring the level of happiness in Saudi Arabia.

How consumers and brands are surviving the ‘no normal’.

Understanding what shapes behaviour has been integral for brands and governments during the crisis.

Job insecurity and ability to the learn essential new skills on the job vary widely across countries.

Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.

Understanding the Impact of COVID-19 on Food and Health Across MENA