Society


Society Publication

Ipsos Update – September 2023

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Society Survey

Reflections on Ramadan

Ipsos in UAE has launched a study during Ramadan 2021 in each of KSA, UAE, and Egypt. The research uncovers individuals’ habits during the month when it comes to religious activities, their eating and shopping habits, and media consumption. Below is a consolidated review of the results in the three markets.
Society Survey

Spotlight*KSA: Views on Gender Equality

Views on gender equality in Saudi Arabia.
Society Survey

Spotlight*KSA: Predictions 2023

Saudi Arabia's residents' outlook for 2023

Pharmaceutical and banking companies and governments are now seen as more trustworthy

New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.

[WEBINAR] KEYS: The year ahead

What Now? What Next?

Spotlight*KSA: Predictions 2022

What people in Saudi Arabia say about 2022.
Public opinion Publication

Global Trends 2021: Aftershocks and continuity

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
Society Survey

Coronavirus no longer the world’s top worry as it is overtaken by economic concerns

The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.