Insights Hub

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  Healthcare Publication

  Conquering Complexity: The ongoing revolution in oncology biomarker testing

  The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalised medicine now well-entrenched in the treatment paradigm.

  04.02.22
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  Consumer Insights Publication

  Future of Insights

  Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.

  03.02.22
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  Public opinion Publication

  Ipsos Update - February 2022

  Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

  01.02.22
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  Customer Relationship Publication

  Topic Modeling: A new approach to spotting consumer insights

  Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

  01.02.22
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  Segmentation Publication

  Start with the end in mind: A three-step segmentation remedy

  Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

  31.01.22

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  Update

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  Public Health Publication

  Modernization of Thailand Health Technology Assessment

  Identifying alternative approaches in Thailand healthcare technology assessment to improve cancer patient outcomes.

  31.01.22
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  Customer Experience Publication

  Putting in the Effort: Why treating customers fairly is key to business success

  Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

  11.01.22
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  Coronavirus Publication

  Ipsos Update - January 2022

  We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

  04.01.22
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  Shopper Publication

  Up close and personal: Humanising omnichannel

  Humanising omnichannel means seamless customer journeys are just the start.

  03.01.22
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  Climate change Publication

  A Year in Review - 2021

  What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

  20.12.21
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  Social Listening Publication

  Building the business case for AI-enabled consumer intelligence

  Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.

  17.12.21