Insights Hub

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  Product Innovation Survey

  Who are the World’s Biggest Wearable Tech Buyers?

  From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.

  26.04.18
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  Women Survey

  International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress

  To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.

  06.03.18
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  Package Testing Survey

  Ipsos Launches Mobile Package Solution Driven by Behavioural Science

  Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.

  23.01.18
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  Market Research Survey

  Ipsos Predictions for 2018

  The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.

  08.01.18
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  Consumers Survey

  Perception vs Reality: Singaporeans Most Accurate in APAC

  Singapore, 06 December 2017 – Ipsos’ latest “Perils of Perception” survey highlights how wrong the online public across 38 countries are about key global issues in their country.

  12.12.17

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  Media Measurement Survey

  Ipsos Affluent Survey - 20th Anniversary Celebration and Media Event

  Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.

  27.11.17
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  Market Research Survey

  Market Research Agency of The Year 2017

  Ipsos in Singapore was celebrated as the Silver winner for Market Research Agency at Marketing Magazine’s Agency of the Year Awards 2017

  15.06.17
• Business Survey

  Can Unmanned Aerial Vehicles Accelerate Farm Mechanisation in Asia Pacific?

  Agriculture Drones in the market today are commonly associated with remote sensing, hyper-spectral imaging, and sophisticated data analytics for precision agriculture practices.

  10.05.17
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  Market Research Survey

  Ipsos Public Affairs Launches in Singapore & Malaysia

  A boost to the market research giant’s regional capabilities after Australia and India

  02.02.17
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  Market Research Survey

  Perceptions are not reality: what Singapore and the world gets wrong

  Ipsos’ latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.

  01.01.17
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  Market Research Survey

  The Singapore Report Card

  Although Singaporeans rated Safety (80%), Standard of Education (69%) and the Economy (68%) in Singapore as Good/Excellent, 42% of Singaporeans will still choose to migrate outside of Singapore if given the chance.

  28.09.16