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Ipsos Update 10.09.25

Ipsos Update – September 2025

Politics 10.09.25

Know the New America & Beyond: August 2025

Market Research 09.09.25

Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025

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Brands Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.

19.11.18
Connected Health Publication

Connected Health Trends 2018

Connected Health: moving in the right direction.

31.10.18
Car Clinic Publication

The Future of Mobility - Shared Mobility

The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

26.10.18
Curiosity Newsletter Publication

Curiosity Newsletter - October 2018

If people’s perceptions are based on what they believe is truth, does that make perception as important as reality itself? In this issue of Curiosity, we shine a spotlight on perception, how very often it differs from reality and why that is.

23.10.18
Brands Publication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

19.09.18
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Brand Equity Publication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.

18.09.18
Business Publication

Investing in ASEAN 2018|2019

As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.

17.09.18
Public opinion Publication

The Perils of Perception: Why We're Wrong About Nearly Everything

A ground-breaking exploration of our misperceptions - informed by several exclusive Ipsos studies over 40 countries. Robert McPhedran, Associate Research Director at Ipsos Public Affairs, discusses why this is a must-read for Singaporeans.

12.09.18
Product Innovation Publication

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

05.09.18
Mystery Shopping Publication

Mystery Shopping in the Luxury Industry

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.

23.07.18
Customer Insights Publication

Customer Centricity: from Stance to Reality

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.

17.07.18