This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the second year running.
With consumer attitudes and behaviors adjusting to the new normal daily, it has never been more imperative to be on top of the changing category landscape and how it is impacting your business.