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  Brands Publication

  The third moment of truth: Why sustainable packaging became a corporate necessity

  As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

  29.01.19
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  Media Publication

  In media we trust? How our views of the media are changing

  While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

  03.01.19
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  Television Survey

  New Year's Eve: Staying in is the new going out

  According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.

  17.12.18
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  Public opinion Survey

  Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

  Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.

  07.12.18
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  Food & Beverage Survey

  New global study: Today’s views that will shape tomorrow’s food

  Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.

  06.12.18

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  Consumer Behaviour Publication

  The Behavioural Science of CPG: Disrupting the customer experience

  One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

  30.11.18
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  Market Research Publication

  Human Curation in an AI world

  Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
  

  29.11.18
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  Brands Publication

  Cognitive Battlefield Part II: A framework for packaging information

  Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.

  19.11.18
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  Public opinion Survey

  Are Singaporeans Savvy e-Shoppers?

  Ipsos survey finds Singaporeans, young and old are savvy e-shoppers.

  19.11.18
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  Connected Health Publication

  Connected Health Trends 2018

  Connected Health: moving in the right direction.

  31.10.18
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  Business Survey

  Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio

  Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.

  30.10.18