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  Citizen Publication

  Ipsos Update – November 2022

  Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

  01.11.22
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  Publication

  Where brands and retailers should place their bets this holiday shopping season

  Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

  28.10.22
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  Trends & Prospective Publication

  The Perils of Prediction - A podcast with Ben Page

  In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

  24.10.22
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  Innovation Publication

  Speeding Between the Gates

  Accelerate and compound the impact of your innovations

  19.10.22
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  Metaverse Publication

  Welcome to the Metaverse

  What it is now, what it will become and how you can be a part of it

  13.10.22

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  Update

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  Artificial Intelligence Publication

  Using AI to improve Customer Experience in the consumer beauty sector

  Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.

  03.10.22
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  Advertising Publication

  Cultural Intelligence - How can brands and communication travel across cultures?

  How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

  29.09.22
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  Consumers Publication

  Inside Inflation: What Comms Next?

  According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.

  27.09.22
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  Citizen Publication

  Ipsos Update - September 2022

  Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
  We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

  01.09.22
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  Public opinion Publication

  Ipsos Update - October 2022

  Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

  01.09.22
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  Product Innovation Publication

  We’re more than our senses: Taking product development to the next level

  The total product experience is driven by more than just sensory signals.

  01.09.22