Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
One single global study to unlock the mindset of two hard-to-reach audiences
Ipsos Global Influentials (IGI) is the comprehensive survey to understand the motivations and desires of decision-makers, big spenders and trendsetters who shape the world.
Targeting adults in households in the top 20% of income and business leaders in 40+ markets, IGI tracks media usage, wealth, business decisions, personal spending, and attitudes across various product categories.
Five benefits of using IGI:
- Get qualified insights from hard-to-reach audiences: Reach high-net-worth individuals, C-suite executives, and key decision makers who shape industries and markets. IGI surveys more than 90,000 individuals annually, providing up-to-date insights into their evolving needs and desires.
- Make informed decisions: Leverage year-round data collection to stay ahead of the curve and inform your strategies with clear and actionable insights.
- Gain a global perspective: Tailor your global marketing and advertising strategies by accessing consistent data across 40+ markets. IGI offers a comprehensive understanding of the influentials’ landscape, allowing targeted analysis of specific cohorts.
- Access in-depth analysis on the trends that matter: Understand how influential audiences really feel about trending topics (e.g., financial outlooks, travel, sports, AI, media habits) through our bimonthly barometers that provide deep dives across key markets.
- Enrich your first-party data: Gain a complete understanding of your audiences and uncover blind spots with trusted and comprehensive third-party insights from IGI.
A powerful tool to track, understand and act
Continuous tracking enables you to grasp and react to the moments that matter. From understanding life changes to emerging global trends, IGI provides a rich, agile and actionable solution that enables you to convince hard-to-reach audiences on why they need your brand.
- Download our 2-pager or read our presentation deck.
Want to know more? Contact Nathalie Sodeike and find out how IGI can transform your marketing and advertising strategies.