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[Webinar] Evolving With The Consumer
Learnings Uncovered Using Social Data for Staying Relevant in the COVID-19 Era
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Report: Covid Access - Insights to Winning in The New Normal
With consumer attitudes and behaviors adjusting to the new normal daily, it has never been more imperative to be on top of the changing category landscape and how it is impacting your business.
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The role of culture in a global crisis
Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
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Report: Ipsos Affluent Asia 2020
Since its launch in 1997, Ipsos Affluent Asia leads as the only upscale study targeting affluent population in the region. The latest survey unveils untapped opportunities for brands to engage the Affluent population in Asia.
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[Webinar] Rejuvenating SEA Economies Through Consumer Spending
After months of paralyzing lockdowns, most South East Asian countries are now in the process of easing restrictions and reopening their economies.
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Report: Digital Doctor 2020
Ipsos released its latest report, Digital Doctor 2020, which explores opinions from doctors in practice regarding their experiences and attitudes about various aspects of digital and connected health, covering a comprehensive look into the digital transformation of healthcare