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People need behavioural support strategies to resume activities amid COVID-19
Governments need to facilitate re-engagement while also protecting the population from infection.
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[Webinar] Evolving With The Consumer
Learnings Uncovered Using Social Data for Staying Relevant in the COVID-19 Era
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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“What Worries the World?”: COVID-19 is the biggest concern the fourth successive month
Have concerns about coronavirus peaked?
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Ipsos ranked #1 Most Innovative Market Research Company
Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the second year running.
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Report: Covid Access - Insights to Winning in The New Normal
With consumer attitudes and behaviors adjusting to the new normal daily, it has never been more imperative to be on top of the changing category landscape and how it is impacting your business.
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Signals #9: Understanding the coronavirus crisis
This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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The role of culture in a global crisis
Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.