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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Singaporeans on National Values and Identity
A maturing Singapore, rooted in cultural pluralism, local food and Singlish, wants a country that is socially and environmentally conscious, and technologically progressive.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Three in four adults globally say they’d get a vaccine for COVID -19
Most do not expect any will be available before the end of year; fear of side effects is top reason for not wanting to take the vaccine.
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[WEBINAR] Global Business Influencers | APAC 2020
On September 29, join us for a look at the latest Global Business Influencers insights.
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[Report] Living in Crisis: Masked Up and Moving Forward in SEA
A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
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What Worries the World: Coronavirus concern rebounds
46% of people around the world see Coronavirus as one of the top issues affecting their country today. Our latest What Worries the World survey shows spikes in concern in many nations.
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[Ipsos Expert Series] Lies, Damned Lies, and Statistics
Data scientists everywhere are trying to make sense of the situation and predict what the future will look like. If we are taking action based on such data, how do we know the data is reliable?
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.