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Artificial Intelligence (AI)

What are gen AI models saying about your brand.?
Artificial Intelligence News

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Ipsos update February 2024
Ipsos Update Publication

Ipsos Update – February 2024

Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Applying Lessons from CX Text Analytics to Generative AI | Ipsos
Artificial Intelligence Publication

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
Ipsos Update | January 2024
Ipsos Update Publication

Ipsos Update – January 2024

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Ipsos Update | December 2023
Ipsos Update Publication

Ipsos Update – December 2023

Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Ipsos | Humanizing AI | Artificial intelligence | White paper | AI
Innovation Publication

Humanizing AI: Real human data to generate and predict real innovation success

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
Ipsos | Conversations with AI | Generative AI | Workshops
Market Research Publication

Conversations with AI part III: How AI boosts human creativity in ideation workshops

Bright sparks and bold ideas.
Ipsos | Data dive | fake news in the age of AI
Technology Survey

Data Dive: Fake news in the age of AI

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.
Ipsos | Conversations with AI
Artificial Intelligence (AI) Publication

Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

In this white paper we explore how generative AI can be used within qualitative research.
Ipsos | Ipsos update | Artificial intelligence | Abortion | Sustainability
Society Publication

Ipsos Update – September 2023

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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