Consumer Insights


Consumers Publication

Two Years On: Lessons From Covid Times

Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.

Global consumers support shift from fossil fuels as they expect spike in energy prices to reduce their purchasing power

Many more blame price increases on market volatility and geopolitical tensions than on climate change policies: Ipsos survey for the World Economic Forum
Consumers Publication

Innovation in Inflationary Times

A playbook for innovation leaders in the CPG industry.

KEYS - The inclusion imperative

Rethinking our Assumptions
Public opinion Publication

Ipsos Update - March 2022

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
Social Media Publication

How Lead Users Can Help You Ride the Innovation Wave

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Consumers Publication

Closing the consumer consciousness gap

Put people at the heart of your decisions.
Consumer Behaviour Publication

Short hits of retail truth

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
Consumer Insights Publication

Future of Insights

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.