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Consumer Insights

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Trends & Prospective Survey

Singaporeans’ Outlook for 2024: Top worries remain with new perspectives on AI, data privacy, and the role of technology.

47% of Singaporeans report that 2023 was challenging for them and their families; 71% of citizens feeling hopeful that 2024 will be a better year for them.
bmx riders
Social Media Publication

How Lead Users Can Help You Ride the Innovation Wave

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
consumer consciousness | Ipsos
Consumers Publication

Closing the consumer consciousness gap

Put people at the heart of your decisions.
mobile payment | Ipsos
Consumer Behaviour Publication

Short hits of retail truth

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
Future of Insights | Ipsos
Consumer Insights Publication

Future of Insights

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
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