Market Research


Trends & Prospective Publication

Global Trends 2020: Understanding Complexity

Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.

What worries Singaporeans, inequality and playing a part in policy development

In the lead up to the announcement of Singapore budget 2020 on 18th February 2020, Ipsos conducted a survey amongst a nationally representative sample of 913 Singapore citizens aged 18 to 64 years old to understand what their top concerns are.
Healthcare Publication

Flu in Indonesia: Insights into Perception and Action on Vaccination

The local insights collated in this paper highlight many perspectives and concerns faced by Indonesians, pointing towards a need for greater awareness and understanding about the burden and impact of the disease, as well as the safety and efficacy of the vaccine in preventing illness.

Global Divide on Social Mobility

Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.
Healthcare Publication

Flu in the Philippines: Insights into Perception and Action on Vaccination

We live in an era where prevention in the form of vaccination is possible for many infectious diseases, including influenza. However, in over 200 years of vaccine existence, the only disease known to be eradicated is smallpox.

Challenge the Apathy: Shedding Light on Domestic Abuse in Singapore

The evening will include a presentation by Ipsos that explores the perception and attitudes of Singaporeans relating to domestic abuse, and a panel discussion on the topic.

Affluent Asia 2019 - Singapore

Join this event and gain exclusive insights about Affluent consumers, the most powerful and influential target audience driving revenue and influencing purchase among their peers and networks.
Affluent Survey

World Luxury Tracking 2019

Luxury as a sanctuary reconnecting with what is essential: quality, beauty, sustainability.
Environment Survey

One in seven globally would pay more for travel with lower carbon-footprint than airplanes

Younger, more educated consumers are more willing to use lower carbon-footprint alternatives to air travel.