A crisis such as the current COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
Many clients have asked us what they should be focusing on, or doing differently by way of innovation efforts, during these challenging times. Is it even appropriate to progress product-oriented innovations in the near term? In this webinar, we will explore key guiding principles for revisiting one's existing pipeline, understanding evolved consumer tensions and other key considerations for driving successful innovations in this new world. We will share what we've learned from innovation during past crises, as well as from other countries who are ahead in the COVID-19 journey.
Don't miss the opportunity to hear more about:
- Are consumers as open to innovations in times of crisis?
- Do you need to revisit your pipeline in light of changing attitudes and behaviours? Where should you focus your efforts?
- Should you be thinking any differently about success criteria for innovations in today's new reality?
- How should you approach forecasting sales potential for a new innovation with the presence of multiple unknowns in the mid-term?
*This webinar is organised exclusively for clients of Ipsos and brand owners. For more information, contact us.