ESG Syndicated Study: Measure Your ESG Impact

Strong ESG drives Trust for companies

Our Ipsos ESG Syndicated study uses the same framework as our Corporate Reputation.
Trust represents consumers’ confidence in what your organization would have to offer.  It builds brand equity & relationship with consumers.

Understanding consumer values and demonstrating that your brand does the right things for its employees, the community and the environment and runs its business honestly and transparently all drive trust in the brand / corporate, which ultimately contributes to consideration.

ESG can make an impact, building deeper relationships once the core functional and emotional consumer benefits are met.

ESG is the gatekeeper that unlocks trustworthiness

Drivers of Trust: Structural Map

Creating brand consideration through trust and ESG items

Another example of ESG in building brand consideration is shown in Figure 8.  Along the consideration pathway between aligned values and trust are ESG items.

We know trust can be ephemeral and difficult to interpret. In this case, trust as acting with honesty and integrity and trust as functionally delivering value for money – both relatively enduring and clear attributes.

‘Honest and transparent’ connects social and governance attributes, reinforcing that a brand’s ESG activities must be faithful to the brand and tangibly demonstrated to avoid undermining trust.

And yet, few people are aware of what corporates do in ESG landscape

Ipsos’ ESG Brand Database tells us that awareness of brands’ ESG activities could be better, with few people aware of what brands do in the three areas of ESG.  

Companies who assume people have little to no awareness of what they are doing and recognize that people care, have an opportunity to fill the gap. By building awareness of their ESG efforts now, companies can be ahead of the curve later.

Our syndicate study aims to give you a snapshot of where your company stands in ESG space and if you are on the right track

ESG Scores and a Single Sustainability KPI allow you the ability to build comparison and benchmark

Ipsos ESG Brand Tracking understands and monitors how brand ESG initiatives impact brand choices.

Ipsos proprietary Brand ESG Scores and Single Sustainability KPI can identify how strong the brand is across E, S and G metrics compared to the competition, offering a view on which area(s) to improve and/or maximize.

Our syndicated ESG study provides a cost-effective way to benchmark your brand against leading competitors across industries. Gain valuable insights from Thai consumers and investors about their perceptions of ESG practices.  With Ipsos Thailand's local expertise and robust methodology, you'll receive actionable data to inform your ESG strategy.

Don’t Miss Out! Get in touch with your Ipsos team or Pimtai Suwannasuk to find out how this study can benefit your brand.