Insights Hub

Ipsos Views: Short-Form Social Misfits
Social Media

Short-Form Social Misfits

Show more
Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

Show more
Demystifying Mystery Shopping
Mystery Shopping

Demystifying Mystery Shopping

Show more

All content

  • Publication

    Five online shopping barriers UX can solve

    Optimising the eCommerce Experience
  • Publication

    Value of Insights: Moving to Impact

    The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
  • DIY Publication

    Ipsos Digital now LIVE in Thailand

    Ipsos Digital is an automated self-service platform that offers a range of agile market research tools to give you faster access to insights and research solutions.
  • Publication

    Channel Performance Management

    Three focus areas for driving growth.
  • Publication

    Global Trends 2021: Aftershocks and continuity

    Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
  • Publication

    Ipsos Update - November 2021

    Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
  • Publication

    Empathy Awakened

    The power of an empathetic organisation.
  • Publication

    Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

    This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
  • Publication

    The Rewired Consumer - Tetra Pak Index 2021

    The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
  • Publication

    Transforming the Insight Function

    The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
  • Publication

    Ipsos Update - October 2021

    Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
  • Publication

    Bridging the Brand Experience Gap

    How to align brand promise and customer experience for business success