Insights Hub

Ipsos Views: Short-Form Social Misfits
Social Media

Short-Form Social Misfits

Show more
Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

Show more
Demystifying Mystery Shopping
Mystery Shopping

Demystifying Mystery Shopping

Show more

All content

  • Publication

    From unstructured data to intelligence

    Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
  • Publication

    Taking action on sustainability

    Sustainability is not only a relevant topic today, it is the long-term viability of a business.
  • Publication

    Taking action on sustainability

    Sustainability is not only a relevant topic today, it is the long-term viability of a business.
  • Survey

    COVID-19 vaccination intent is decreasing globally

    Most adults across 15 countries don’t expect a vaccine to be available any sooner than mid-2021; only half would get vaccinated within three months of its availability.
  • Publication

    Cracking the code for voice commerce

    Barriers and solutions to accelerate V-Comm adoption.
  • Publication

    Global Vaccines Research

    As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?
  • Publication

    Staying afloat during a crisis

    How consumers and brands are surviving the ‘no normal’.
  • Survey

    World Luxury Tracking: Between new constraints & new expectations

    Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
  • Publication

    The COVID-19 pandemic eclipses climate risk

    Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with research institute Ipsos and geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.
  • Survey

    The state of happiness in a COVID world

    Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.
  • Publication

    Pictures speak louder than words: Towards a new understanding of brand choice

    Using metaphor elicitation to gain a truer consumer-centric measure of influence.
  • Publication

    Dancing with Duality

    Achieving brand growth in a mindful and mindless world.