Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue
Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
