Navigating the Hottest Trends in the Automotive Industry

Ipsos Auto Experts reveal 10 trends that are radically shaping the Automotive industry landscape over the last 6-12 months.

The Automotive industry is in a state of constant evolution, driven by shifting consumer demands, technological advancements, and global economic factors. Ipsos Auto Experts have identified the top 10 key trends shaping the automotive landscape. These trends have been meticulously analysed and rated by Ipsos Facto, providing valuable insights for industry players. Here are the 10 hottest Automotive trends:

#1 Dominant 🔥🔥🔥

Chinese Go Global: The rise of Chinese OEMs (Original Equipment Manufacturers) and their aggressive global expansion is a dominant force in the automotive industry. Leveraging their competitive edge in producing affordable EVs, Chinese manufacturers are undeniably impacting the global automotive landscape. 

Hottest Trends 🔥🔥

Low-Cost Vehicles: Economic pressures, including inflation and household budget constraints, are driving increased demand for more affordable vehicles. This surge in demand is specifically for models priced below $20,000. 

Software Defined Vehicles (SDV): Software is increasingly defining modern cars, enabling over-the-air (OTA) updates, enhanced user experiences (UX), and advanced AI-based driver-assistance systems.

Hot Trends 🔥

Next Level Sustainability: The focus is expanding beyond basic electrification to encompass sustainable materials, closed-loop systems, and green production processes.    
Cyber Security: Protecting the vast amounts of personal and vehicle data from hacking, misuse, and breaches is a critical concern for OEMs.

Cooling Down Trends ❄️

Subscription: While flexible ownership models like "car-as-a-service" and feature subscriptions hold some appeal, their momentum is cooling down.    
Beyond Just Connected Cars: The connected car is evolving into an extension of the digital lifestyle.

Outdated Trends ❄️❄️

Retro Vehicles: The trend of reimagining classic car designs with modern technology, capitalizing on nostalgia, is losing traction.    
ADAS (Incremental Autonomy): While full autonomy remains a future aspiration, the focus on incremental autonomy through Advanced Driver-Assistance Systems is losing momentum.    
Digital Retail: The shift towards online sales platforms and direct-to-consumer models, accelerated by COVID-19 lockdowns, is losing its novelty.

As the automotive industry navigates these dynamic trends, adaptability remains key. Businesses integrating these insights into their strategic planning are poised to enhance their competitive advantage and better meet customer expectations.

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