Trends & Prospective


Positivity about how this year has gone highest since before the pandemic

The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
Global Trends Survey

Ipsos Global Trends: Coming soon

Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product

Women in Society today

Global study finds that majority of men acknowledge that gender equality can only be achieved with men’s support, however, half think they are being expected to do too much

How the Asian mother is changing

This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.
Economy Publication

Investing in ASEAN 2018|2019

As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.
Trends & Prospective Publication

Unlocking the Opportunities for Crop Science Products in CLMV

Cambodia, Lao PDR, Myanmar, and Vietnam, collectively known as CLMV, account for a third of ASEAN geographical area and experience continuous growth in both GDP and population. Despite relatively less developed infrastructure, these countries are gearing up for improving crop productivity and modernizing agriculture sector. This paper examines the agriculture sector as well as the macro trend in CLMV countries, reveals growth opportunities for crop science companies, and recommends strategies to seize the market potential.
Trends & Prospective Publication

Ipsos Global Trends 2017

Ipsos Global Trends: Fragmentation, Cohesion & Uncertainty

Under Pressure? You Must Live in Asia Not Europe

According to the new Ipsos Global Trends Survey, due to be launched in May 2017, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.
Trends & Prospective Publication

ASEAN Automotive: A Huge Potential

As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.