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Top 5 worries for Thais in the first half of 2025
Income decline, job insecurity drive consumer caution, while "Cakeism" mindset persists
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Ipsos Update – July 2025
Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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June 2025: Global consumer confidence rises for first time in five months
Sentiment is up significantly in both the Asia-Pacific and Europe according to the Ipsos Global Consumer Confidence Index for June 2025.
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What Worries the World – June 2025
Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
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Global worry about the impact of Trump’s economic policies
In a new 29-country study we look at what the world thinks about President Trump’s economic policies and tariffs.
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Ipsos Pride Survey 2025: Thailand leads in key areas of LGBT+ acceptance
Thailand stands out in its progressive attitudes towards the LGBT+ community, demonstrating significantly higher support in several key areas compared to the global average and other APAC countries.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Decoding Populism in Thailand
Ipsos in Thailand explores key insights from the Ipsos Populism Report 2025