Brands

How to build brand success across generations with the power of empathy

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

With varying lockdowns across the region and vaccine rollout commencing this year, we witnessed the changing mindsets of citizens across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

The contribution of existing customers to brand growth.

Leveraging your distinctive brand identity to grow your brand.

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.