Consumer Behaviour

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

With varying lockdowns across the region and vaccine rollout commencing this year, we witnessed the changing mindsets of citizens across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

An overwhelming majority approves of plastic surgery, Ipsos Thailand finds, despite confidence in appearance

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

Changing fast or changing slow? Seven key implications for the food sector