Consumers


Politics Survey

Know the New America: March 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Society Survey

Thailand's Happiness: A Delicate Balance Between Finances and Well-being

79% of Thais report being happy, securing 6th place globally

February 2025: Consumer confidence stable following last month’s uptick

Sentiment is mixed in both Latin America and Europe.
Consumers Publication

The Directory

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre.

Ipsos Global Trends 2024: Thailand's Edition

Join us for the local launch of Ipsos Global Trends 2024: In Search of a New Consensus
Generations Survey

Ipsos Generations Report: Unpacking Generational Shifts in Thailand

Uncover the evolving values and behaviours of Thai consumers - from digitally-native Gen Z to a growing silver generation
Digital Publication

Ipsos.Digital - your ultimate online research companion

Empower your decision-making with Ipsos.Digital, the ultimate platform for profound consumer insights.
Consumers Survey

April 2024: Consumer confidence largely up in Europe

In contrast, sentiment is mixed in the Asia-Pacific and Latin America.

What Worries Thailand? Half Thais rate current economic situation in the country as “bad"

More than 6 in 10 report job losses within their family or social circle due to recent economic conditions. Another 50% believe the cost of goods and services will cost more than they do now next year.