Consumers


Brands Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Automotive Survey

Navigating the Hottest Trends in the Automotive Industry

Ipsos Auto Experts reveal 10 trends that are radically shaping the Automotive industry landscape over the last 6-12 months.

March 2025: Consumer confidence down globally as three sub-indices decline significantly

Sentiment falls sharply among Latin American countries. Thailand's consumer sentiment reflects the broader regional trend of decline.
Politics Survey

Know the New America: March 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Society Survey

Thailand's Happiness: A Delicate Balance Between Finances and Well-being

79% of Thais report being happy, securing 6th place globally

February 2025: Consumer confidence stable following last month’s uptick

Sentiment is mixed in both Latin America and Europe.
Consumers Publication

The Directory

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre.

Ipsos Global Trends 2024: Thailand's Edition

Join us for the local launch of Ipsos Global Trends 2024: In Search of a New Consensus
Generations Survey

Ipsos Generations Report: Unpacking Generational Shifts in Thailand

Uncover the evolving values and behaviours of Thai consumers - from digitally-native Gen Z to a growing silver generation