Public opinion

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

The 2024 World Affairs report from Ipsos and the Halifax Security Forum.

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

Ipsos survey for Halifax International Security Forum finds 70% of people, on average, across 30 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II

Ipsos survey for the Halifax International Security Forum finds natural disasters are increasingly believed by global citizens to be a leading threat

A global country average of 74% of people, in the 29 countries surveyed, agreed in principle that people should be able to take refuge in other countries, including their own, to escape war or persecution.

The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022.

Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place - major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.

China records the highest index score since tracking began with a 79.1 score in the Investment Index.