Trends & Prospective

According to the new Ipsos Global Trends Survey, due to be launched in May 2017, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.

As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.

Thailand continues to be the dominant hub within South East Asia, with the best automotive supply and logistics chain as well as impressive production figures for domestic and export markets. Whilst the industry has suffered significantly in recent years, the underlying trend suggests that the industry is close to being back on a growth path. As with other markets, Thailand is moving towards eco-cars and SUVs, but the country’s industry is still dominated by one-ton pick-up trucks.

Thailand has an ambitious plan to be the “kitchen of the world” and thereby secure its future as one of the most important food exporters globally. The country has a market leading position in areas such as rice and sugar cane.

Ipsos Business Consulting recently sponsored a luncheon where the Governor of the Tourism Authority of Thailand (TAT) gave an address about the future of the tourism industry in Thailand.