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數位廣告的不當誘因
衡量指標的選擇非常重要，它決定了我們將要如何實現目標，錯誤的衡量指標可能會導致與預期相反的結果，這種現象稱為不當誘因。
Choosing the wrong metrics can lead to the opposite of the intended outcome — a phenomenon known as “perverse incentives.” -
英政府欲課糖稅，改成代糖消費者買單嗎？
雖然小尺寸的身材是許多人夢寐以求的，但是他們其實並不會一味地追求「無糖」，大部分消費者普遍認為無糖產品裡面含的代糖或人工添加物都是不健康的。
Whilst we’re seeing some appetite for reduced sugar options, sugar-free products are currently still viewed with scepticism by consumers.
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