Insights Hub

All content

• 

  What Worries the World Survey

  What Worries the World – July 2023

  Inflation has now been the top global concern in our What Worries the World survey for the last 16 months.

  25.07.23
• 

  Ipsos Global Advisor Survey

  AI is making the world more nervous

  One in three workers expect AI to lead to the loss of their current job.

  20.07.23
• 

  品牌 Publication

  短影音當道，品牌如何在 TikTok 取得廣告成功？

  了解廣告主如何掌握 TikTok 廣告的成功秘訣，同時遵循廣告基本原則，以在這個快節奏的垂直化影音平台佔據一席之地。

  17.07.23
• 

  消費者 Publication

  探索 Z 世代女性的行為與價值觀差異

  Z世代擁有屬於這個世代的強烈獨特個性，但彼此間仍存在細微不同。我們透過網路行為分析，解密歐美Z世代女性間的關鍵差異。

  17.07.23
• 

  Artificial Intelligence (AI) Publication

  Ipsos Update – July 2023

  Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  06.07.23
• 

  What Worries the World Survey

  What Worries the World – June 2023

  Inflation has now been the top global concern in our What Worries the World survey for the last 15 months.

  28.06.23
• 

  Consumer Confidence Index Survey

  June 2023 Global Consumer Confidence Index shows contrasting trends among the world’s largest economies

  Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets

  28.06.23
• 

  環境、社會和公司治理 (ESG) Publication

  永續力量：洞悉企業投入ESG對品牌選擇的影響

  本文以英國麥當勞的成功經驗為例，探索當產品/服務結合永續共效益時，能如何為品牌創造競爭優勢。

  19.06.23
• 

  Observer Publication

  2023 再探臺灣民眾對於假消息的看法

  繼《2022觀察臺灣民眾對於假消息的看法》之後，今年我們再次調查臺灣民眾對於假消息的看法。

  19.06.23
• 

  Brands Survey

  Ipsos at Cannes Lions Festival 2023 to demonstrate how Creativity x Empathy puts the extra in the ordinary for brand success

  At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.
  
  

  07.06.23
• 

  通貨膨脹 Publication

  Ipsos Update – June 2023

  Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  06.06.23
• 

  世代 Publication

  談論世代勢在必行 —— 加深對世代的理解

  行銷充斥著刻板印象、熱門話題和陳腔濫調。21世紀的前二十年裡，延續時間最長的行銷議題集中在1980年代後期出生的千禧世代，他們被稱為將徹底顛覆商業模式的新一代。

  29.05.23