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框架在產品概念測試中的重要性？
行為經濟學是一個快速成長並且令人興奮的研究領域，它是利用心理、社會、認知和情感等因素，來研究我們的決策過程，而這對社會、機構、企業乃至我們的個人生活上都有諸多意義。
將行為經濟學融入產品概念測試，能夠更真實地反映出消費者在現實世界中作出決策的方式，因此有助於我們在選擇最有潛力的產品時，作出最好的決定。 -
實現及突破非快速消費品市場的六大行為科學原理
行為經濟學（透過心理學的不同流派了解及預測經濟行為的科學）強調許多行為背後都有其原理，心理學家或者行為經濟學家通常研究人們在作出決定或選擇之前，各種選擇、印象和偏好的形成過程，且在許多情況下，這些行為都是自發的、不一定是完全透過深思熟慮的結果。
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零售商40年成長回顧及未來趨勢
益普索在市場研究及消費者洞察的專業已經是全球知名領先者，在過去四十多年來益普索也伴隨著消費者及品牌們一起經歷零售業的改變及成長。在這邊我們將分享過去四十年來所觀察到零售商的變化，以及未來的發展趨勢。We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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民族誌：不經過濾的現實視角
民族誌最初是用來瞭解遙遠地區文化的方法，而它能將行為置於研究的核心，以新的方式觀察消費者的世界，以幫助我們挖掘潛在的機會。
Ethnography was originally used as a method to understand tribes or cultures in distant lands, now it helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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兩大咖啡連鎖品牌爭霸戰，85度C兩年內品牌影響力大幅上升直逼星巴克
2016益普索（Ipsos）百大影響力品牌研究報告指出，在餐飲通路類別前三名當中，星巴克與85度C兩大連鎖咖啡品牌就占據了兩個名次。
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The Next Big Trend in Taiwan: Stay-at-Home Economy
Internet technologies have not only formed the online shopping behaviour, but also changed the way people do their work. “Working at home” is a good example of the impact of the Internet.
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Bank 3.0：台灣數位金融戰場
消費者越來越依賴網路，且比起前往實體銀行的交通與等待時間，數位網路似乎有效率多了，銀行服務的數位行動化看來是勢在必行，那是什麼原因讓這個趨勢在台灣走不快呢？
As more and more consumers are relying on Internet, the development of digital network should be able to save people a great amount of time waiting in banks with number tickets crumbled in their hand. Financial service digitalizing seems much more efficient and imperative, so what is retarding the pace of the development in Taiwan? -
從台灣消費者需求看數位化金融服務趨勢
根據2015年資料顯示，台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢？
Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?