The Next Big Trend in Taiwan: Stay-at-Home Economy
Internet technologies have not only formed the online shopping behaviour, but also changed the way people do their work. “Working at home” is a good example of the impact of the Internet.
Moreover, companies need to respond to the consumer behavioural change resulting from the stay-at-home economy. The front-line market research plays an important role here. We purpose 4 key observations, to help companies adjust their strategies under the trend of stay-at-home economy.
What Does “Stay-at-Home” Mean?
Originally a Japanese pop word referred to “geeks”, the word “Otaku” has transformed and has been broadly known in Taiwan as “people who stay at home”. Thanks to the rapid development of online shopping industry, it is common for consumers nowadays to switch among different purchase channels. The Internet has provided consumers a faster and easier way to get things they need, and changed the traditional shopping environment and reduced consumers’ trips to stores.
Transformation of “Stay-at-Home” Economy
Internet technologies have not only formed the online shopping behaviour, but also changed the way people do their work. “Working at home” is a good example of the impact of the Internet. It is now easy to conduct work such as writing, multimedia working, photographing, translating, investing and trading at home. Comparing to the traditional working-in-office mode, it is more likely for young people and entrepreneurs with little capital to fulfill their dreams at home. Moreover, companies need to respond to the consumer behavioural change resulting from the stay-athome economy. The front-line market research plays an important role here. We purpose 4 key observations, to help companies adjust their strategies under the trend of stay-at-home economy.
- Fast and widespread information
- It’s not just about online
- Time for home entertainment
- Apply VR to shopping experience
