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Worcester's Weblog: The summer polls have barely moved
Updated 1 September: Sir Robert Worcester, Founder of MORI, analyses voting trends for the year to date.
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Ipsos Political Monitor August 2009
Ipsos's August 2009 Political Monitor, conducted 21-23 August, has the Conservatives up three points to 43% since July, and the Labour Party share up by two points to 24%, among those certain to vote.
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Social Grade
There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).
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The Congestion Challenge
The Congestion Challenge: A new Ipsos report for the RAC Foundation, provides findings from a survey of public attitudes towards car use and congestion. The report highlights the current and future challenges faced by policy makers and politicians in tackling congestion.
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Public concern about unemployment increases with the rate of joblessness
Ipsos's monthly Issues Index shows that three in ten respondents (30%) are concerned about unemployment, a five point increase on last month and the highest level of concern measured since December 1998.
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August 2009 Issues Index
Ipsos's monthly Issues Index shows that three in ten respondents (30%) are concerned about Unemployment, a five point increase on last month and the highest level of concern measured since December 1998. This comes after the release of ONS figures showing the number of unemployed at 2.435 million - the highest figure since 1995.
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core Summer 09 - Reputation Centre News Round-up
It has been a busy few months in the Reputation Centre.
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The Pocket Knife Effect
A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.
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core Summer 09 - Brand Influencers
Whether you see them as mavens or connectors, or simply as opinion leaders, there is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands.
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core Summer 09 - Ideas in the Pipeline
Philip Dewhurst, Head of Public Relations at Gazprom Marketing & Trading, talks to Core about communications in a rapidly growing and entrepreneurial organisation - and the implications of the company's Russian heritage.