3D TV: A new era in home entertainment?

Renewed interest in 3D is led by the film industry:

3D technology is not a new phenomenon. The film industry first trialled the technology in the early 1950s and then again in the 1980s, but failed at the time to make a lasting impact. However, recent developments in 3D technology, with digital projection and new polarized lenses, have brought about a revival of 3D cinema. 160

There has been an explosion in the number of 3D cinema screens across the UK in 2009 with studios releasing a broad slate of 3D movies. This is led by blockbusters such as the Disney Pixar animated film UP and groundbreaking releases such as James Cameron's forthcoming film Avatar, which is being billed by the industry as setting a new benchmark in the movie-going experience.160 160

A survey by Ipsos MediaCT in September 2009 showed that a fifth of British consumers have seen a 3D movie at the cinema, rising to almost a third amongst 15-24 year olds.160160160