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AI has a PR problem with Americans
Only 38% of Americans say the coverage of AI they see in the news is mostly favorable, down from 44% a year ago, according to new data from the Ipsos Consumer Tracker.
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Women do not want male robots
Men are seven times more likely (20%) than the women (just 3%) to want a male robot, according to new data from the Ipsos Consumer Tracker.
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We are more satisfied with our commutes this year
There's been a a 15-point jump in the number of Americans who say they are satisfied with their commutes, according to new data from the Ipsos Consumer Tracker.
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Americans want banks to do more to prevent scams
Nearly all Americans (96%) think there are steps banks should be taking to help prevent scams and protect customers, according to new data from the Ipsos Consumer Tracker.
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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President Trump Approval Rating
Data from the June Reuters/Ipsos Core Political conducted June 18-22 reveals that Americans continue to identify the economy as the nation's most pressing concern, followed by threats to democratic values and corruption.
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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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Brand America 250
Americans are ready to unite around homegrown businesses — if they can meet the moment
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Insights to Activate
Insights to Activate is a monthly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow.
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Ipsos Pride Report 2026
Our 2026 edition of the Ipsos LGBT+ Pride report shows attitudes stabilising across 26 countries on several key measures, including trans athletes and LGBT media representation.