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The Trust Advantage: Why Expertise Wins
There's a massive trust gap in B2B sales right now, and it's your biggest opportunity. The latest LinkedIn survey of B2B buyers reveals that while 86% of buyers say seller expertise drives trust, only 45% describe the sellers they encounter as trustworthy.
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Women of Color Report Declining Trust in Government Amid Economic Pressures
New Ipsos survey for Intersections of Our Lives: Majority Believe American Dream Is No Longer Accessible
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President Trump Approval Rating
Data from the Reuters/Ipsos Core Political reveals that Americans now identify the economy and foreign conflicts as the nation's most pressing concerns.
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Economy and foreign conflicts now public’s top two issue concerns
March Reuters/Ipsos Core Political survey
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Real Reality: Attention is harder than ever to get, but there’s vast opportunity for brands
Learn more about how capturing the mess of real life builds better brands.
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Insights to Activate
Insights to Activate is a monthly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow.
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Ipsos Data Drops: How Americans feel about AI shopping agents
Only a third of Americans open to agentic shopping would prefer to use the payment method already on file with a retailer if other options would save money or bring rewards — presenting a new opportunity for payment providers to increase share and disrupt the status quo.
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From Spark to Inferno
How Chinese Biopharma Innovation is Forging the Future of Global Oncology Deal Making.
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The Longevity Shift: A New Era of Physician Engagement in Longevity Medicine
Longevity medicine is changing physician-patient dynamics. Download our framework for healthcare professionals navigating new patient expectations and structural barriers.
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President Trump’s so-far-stable wartime approval rating
Below are five charts on where Trump’s approval rating stands, why Trump’s approval rating has been so stable, and where Trump’s supporters stand on the war