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Republicans and Democrats agree: They want to better understand each other
One in four Democrats and one in five Republicans strongly agree that they want to better understand those they don’t agree with politically, according to the Ipsos Consumer Tracker
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America’s perception of greatness is on the rebound
For the first time since Ipsos started tracking America’s perception of greatness, the numbers have gone up, according to the Ipsos Consumer Tracker
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In America, most still call it soccer
Three in four Americans believe that the World Cup sporting event is called soccer, not football, according to the Ipsos Consumer Tracker.
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Another positive signal in the consumer economy
Three in ten Americans say they are seeing lower prices compared to earlier this year, up from just one in four in April, according to the Ipsos Consumer Tracker.
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Younger Americans are visiting malls more frequently
There's been a 9-point bump since last year in the number of young adults who go to malls often or sometimes, according to new data from the Ipsos Consumer Tracker
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It’s still the economy
Five charts on where Americans stand on election security, the top issues facing the nation, and America’s sour mood on the economy
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Small business sentiment stable but cash flow concerns continue to rise
The quarterly Ipsos/U.S. Chamber of Commerce Small Business Index in Q2 2026 is largely stable from Q1 2026
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Revisit our on-demand webinar where we introduce our solution to help brands track, measure, and optimise their presence across leading AI search platforms.