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Creativity Over Clicks
An extensive study revealing how high-quality creative drives upper-funnel growth, converts undecided shoppers, and builds long-term brand equity beyond the initial click.
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SHOPTALK Innovation Week
Join Ipsos at the retail industry’s two biggest fall events, now combined as Shoptalk Innovation Week.
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Ipsos Data Drops: What it took for ads to break through at the 2026 World Cup
Spain may have won the World Cup, but which brands won with fans? Ipsos data shows that the most effective ads moved beyond traditional “on the field” and “sports bar” settings and leveraged distinctive product iconography.
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Republicans and Democrats agree: They want to better understand each other
One in four Democrats and one in five Republicans strongly agree that they want to better understand those they don’t agree with politically, according to the Ipsos Consumer Tracker
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America’s perception of greatness is on the rebound
For the first time since Ipsos started tracking America’s perception of greatness, the numbers have gone up, according to the Ipsos Consumer Tracker
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In America, most still call it soccer
Three in four Americans believe that the World Cup sporting event is called soccer, not football, according to the Ipsos Consumer Tracker.
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Another positive signal in the consumer economy
Three in ten Americans say they are seeing lower prices compared to earlier this year, up from just one in four in April, according to the Ipsos Consumer Tracker.
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Younger Americans are visiting malls more frequently
There's been a 9-point bump since last year in the number of young adults who go to malls often or sometimes, according to new data from the Ipsos Consumer Tracker
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It’s still the economy
Five charts on where Americans stand on election security, the top issues facing the nation, and America’s sour mood on the economy