Younger Americans are visiting malls more frequently
The Ipsos Consumer Tracker, fielded on Ipsos' Omnibus platform, asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: We’ve seen a bunch of stories lately and anecdata about teens and young folks bringing new life to malls. Including my favorite, the “be careful what you wish for” headline from the Wall Street Journal: Teens Helped Bring Malls Back to Life. Now They’re Getting Banned. We’ve tracked malls for a while — time to update that data point.
What we found: While we didn’t ask teens, we did ask the adult population, and with the 18-34 cohort, we see a 9-point bump since last year in those saying they go to malls often or sometimes — though worth noting that all of the jump was in “sometimes.” But still, that’s the group that traditionally was highest in its mall usage in our data, so having that audience grow is not nothing. The older age groups were pretty stable.
More insights from this wave of the Ipsos Consumer Tracker:
Another positive signal in the consumer economy
In America, most still call it soccer
America’s perception of greatness is on the rebound
Republicans and Democrats agree: They want to better understand each other
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
