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Social Listening for Creative Storytelling
Read our case study to discover how data-driven social listening dashboards can optimize messaging.
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Ipsos Update - December 2019
Welcome to December’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month’s featured topics include the future of mobility, global infrastructure and threats facing the world today.
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Candidates to watch out for, post-debate
Where do the candidates stand before and after the fifth Democratic debate?
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Reuters/Ipsos Core Political Survey: Impeachment Tracker (11/27/2019)
1. Perceptions regarding impeachment remain largely unchanged.
2. Public approval of Trump’s job performance is also unchanged.
3. In the kickoff of the holiday shopping season, both Republican and Democrats report the economy and jobs as the second biggest problem the country faces. -
Ipsos Poll on Gender Roles and Issues
Recent poll explores the biggest problem facing women today and distribution of household responsibilities between partners
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Cliff's Take: Where the Rubber Meets the Road
How have perceptions of gender roles changed in the United States over the past five decades?
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Shoppers Are Planning to Go Off Script this Black Friday. Can Retailers Capitalize on That?
Many consumers are looking for steals in the moment to add to their game plan for Black Friday shopping.
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Six in Ten Shoppers Are Buying Things They Would Buy Anyway during Black Friday, Small Business Saturday, and Cyber Monday
Three quarters of Black Friday and Cyber Monday shoppers will only be shopping sales
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ARF Young Pros Bootcamp
As a corporate member, Ipsos is delighted to support the Advertising Research Foundation.
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Less than a third of American women identify as feminists
“Feminism” fails to resonate with the majority of American women, according to a National Geographic/Ipsos poll.