Social media monitoring is more critical than ever recently because of its ability to follow online coronavirus conversations on top social media sites. It is becoming increasingly difficult to keep track of the millions of conversations that people are having about the global pandemic. Brands are increasingly panicked about the implication that this virus will have on their business and even broader, the global economy.
The U.S. stock market plummeted to the lowest they’ve been since 1987. Businesses large and small have had to be flexible in a time of uncertainty. The ability to adapt to the “new normal” of working from home conditions for employees and continuing their business is crucial. Amid all this chaos, however, there has been misinformation flying around on social media channels and personal text conversations.
According to The Guardian, a special unit housed in the Department for Digital, Culture, Media, and Sport has been set up to counter coronavirus-related disinformation. The group has been working closely with social media companies to refute false and inaccurate claims about the disease. The department identifies incorrect information that is deliberately spread online and establishes its scope, impact, and whether it needs to be actively countered.
According to polling conducted by Ipsos, respondents in many countries have changed their opinions regarding whether or not they believe that the media is exaggerating about COVID-19.
With soft quarantines in place, Facebook, Twitter, and other services are taking on entirely new importance as a connection between families, friends, and coworkers, and a source of entertainment. As we become more isolated physically, social media and the web will also have to shoulder the world’s information needs as more and more people seek timely and local information.
And yet the World Health Organization worries that in fighting the Covid-19 pandemic, they must also combat an infodemic. WHO defines in infodemic as “an overabundance of information—some accurate and some not—that makes it hard for people to find trustworthy sources and reliable guidance when they need it.”
We wanted to take a closer look at how the world’s top social media sites are combatting misinformation in an uncertain time.
[WEBINAR] Digital Doctor 2020: Perspectives on digital & connected health
Join our webinar March 25 (US & EU) or March 26 (APAC) and listen as Ipsos’ Connected Health experts review the results of Digital Doctor 2020. This year’s report marks the most exciting in the series thus far, covering a comprehensive look into the digital transformation of healthcare.