Be Your Customer’s Hero – Come To the Rescue!

A look at how consumers are making it work in the midst of Covid-19 and the opportunities for brands to innovate.

The author(s)

  • Menaka Gopinath President, NA, Ipsos SMX-Communities
  • Joseph Deveny Senior Vice President & Leader, US, Innovation
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COVID-19 has left people around the world feeling overwhelmed and unsure about what the future holds. This uncertainty is clearly reflected not only in the turbulence of global stock markets, but also in the words and actions of everyday people. Daily routines and needs are quickly changing in ways that no one could have predicted a few months ago, creating huge shifts in the products and services people need to survive and thrive in a time of social distancing.

While some companies and brands will buckle under the pressure to adapt, others will come to the rescue with innovations that deliver the balance, connectivity and flexibility their customers require. These “heroes” will be rewarded in the short term, but will also be remembered once the peak of the pandemic has passed.

Successful innovation starts with a deep understanding of the consumer or user, and recent discussions among an online Ipsos Community help reveal the evolving hopes and fears of a public dealing with a series of losses.

Download our paper to learn more about what consumers are saying, doing and the new opportunities that exist for brands.

The author(s)

  • Menaka Gopinath President, NA, Ipsos SMX-Communities
  • Joseph Deveny Senior Vice President & Leader, US, Innovation

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