How to measure and optimize tech brands’ marketing efforts in the time of coronavirus

We offer guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.

The author(s)

  • Emmanuel Probst Senior Vice President, Brand Health Tracking
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The COVID-19 virus will change the way we live, shop, and work for the foreseeable future. By now, almost all sports, cultural events, concerts, and conferences have been cancelled. Gathering in bars, restaurants, and large venues is not recommended and could soon be restricted or even forbidden.

The relationship consumers have with tech brands is changing immediately, and for good. Download our paper featuring guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.

The author(s)

  • Emmanuel Probst Senior Vice President, Brand Health Tracking

Consumer & Shopper