Point of ViewBrands are locked in a zero-sum battle with each other as consumers face a financial crunch. Here’s how to win. Americans are struggling as higher gas prices hurt their wallets, and threaten to drive up the price of everything else in the process. Three in five Americans — including half of higher-income Americans — say they’re only spending on daily necessities right now, posing a major threat for any sector that could be seen as an indulgence, or even everyday staples that could be under pressure from private label. To hold their market share and gain more, the brands that get ahead will be the ones who recognize they’re in a zero-sum battle for consumers’ dollars — competing not just against private-label competitors in the aisle, but also with coffee shops, entertainment options and beyond. Read Now |
WebinarHow are brands winning in this tight economy? Hear their stories and find out what’s working during our October 7 live panel discussion where we’ll talk to experts from Kimberly-Clark, The Hopewell Brewing Co, and Ipsos to learn what strategies they’re leaning on to prove to Americans that their products are essential. JOIN US | What the Future: ShoppingIn our upcoming What the Future: Shopping issue will explore the trust gap at the center of shopping's future, from AI as our personal shopper to the return of the mall and the growing challenge for brands to differentiate on the spectrum of a necessity or a luxury COMING SOON |
Research Solutions
How behavioral science makes value visible in a zero-sum economy
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Winning The Wallet War
How behavioral science makes value visible in a zero-sum economy
As shoppers cut back, the brands that win won't always be the cheapest — they'll be the ones that best communicate their value. Behavioral science can help.
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Affluent Americans are changing their spending. Here's what brands need to know
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Winning The Wallet War
Affluent Americans are changing their spending. Here's what brands need to know
Ipsos Global Influentials reveals where high-income Americans are spending, where they're cutting back, and why.
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How brand equity bolsters growth in uncertain times
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Winning The Wallet War
How brand equity bolsters growth in uncertain times
Ipsos Brand Health Tracking helps organizations monitor the perceptions that matter most for long-term growth.
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How auto manufacturers can prioritize the features their customers value most
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Winning The Wallet War
How auto manufacturers can prioritize the features their customers value most
In an affordability-first automotive market, Ipsos Feature Optimizer helps automakers identify the features that drive value and demand.
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How communities capture the context behind shopper choices
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Winning The Wallet War
How communities capture the context behind shopper choices
Understanding why Americans buy matters just as much as knowing what they buy. Ipsos Communities reveals the human stories behind spending decisions.
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How brands can keep up with shoppers’ cross-category cutbacks
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Winning The Wallet War
How brands can keep up with shoppers’ cross-category cutbacks
In a zero-sum economy, shopper trade-offs extend across category lines. Ipsos Behavioral Measurement helps brands understand the context behind these choices.
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How mixed methods cultural intelligence reveals opportunities others miss
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Winning The Wallet War
How mixed methods cultural intelligence reveals opportunities others miss
Cultural intelligence inspires the kind of product, policy, and marketing innovation that creates competitive advantages. Here's how.
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