Insights Hub

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  Society Survey

  Food and beverage: Essential data and insights

  From our love of protein and caffeine to the growing concern about additives and unsafe chemicals, the food and beverage space is evolving rapidly. Here’s what you need to know.

  09.29.26
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  Global Trends Survey

  The 10th edition of Ipsos Global Trends finds a world in search of silver linings

  Around the world, individuals seek fulfillment in their personal lives as they navigate a tumultuous present, according to the 10th edition of Ipsos Global Trends.

  09.29.26
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  Consumer Behavior Survey

  Most Americans trust food inspections less

  More than half of Americans say they trust food inspectors less in the wake of food recalls that have happened since this summer (54%), with Republicans most likely to say their trust has dropped, according to new polling from the Ipsos Consumer Tracker

  09.29.26
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  Consumer Behavior Survey

  Fewer think having armed federal agents in their community make them feel safer

  Americans are more likely to say they feel less safe than more safe about having armed federal agents in their communities, according to new data from the Ipsos Consumer Tracker

  09.29.26
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  Consumer Behavior Survey

  Most Americans now understand how tariffs work; More see the costs, fewer see the benefits

  More Americans now understand how tariffs work, according to the Ipsos Consumer Tracker — and understanding is up 10 points from when we first asked in December 2024.

  09.29.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Survey

  One in three Americans have talked to a chatbot instead of their doctor

  One in four Americans say they have experienced medical nihilism, including one in three younger Americans, according to new data from the Ipsos Consumer Tracker

  09.29.26
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  Consumer Behavior Survey

  Most younger Americans consider ‘cost per wear’ as a metric for apparel purchases

  More than eight in ten people reject the idea that expensive clothes are necessarily better than less expensive ones, according to new data from the Ipsos Consumer Tracker

  09.29.26
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  Healthcare Survey

  The AI Trust Deficit in Healthcare

  New Ipsos report unveils clinicians’ and patients’ feelings about AI-powered diagnostics.

  09.28.26
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  Polling Survey

  Most Americans skeptical of turning to AI for spiritual guidance

  A new NPR/Ipsos poll finds that most AI users trust people over AI when it comes to spiritual or personal counsel

  09.28.26
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  Consumer Behavior Survey

  Ipsos Consumer Tracker

  Tariffs' impact is being felt by more Americans than ever

  09.28.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  09.28.26