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Americans think it’s likely the U.S. will send troops into Iran
More disapprove than approve of U.S. military strikes on Iran
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From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence
Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
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[WEBINAR] Know America at 250: Public Opinion Update
Join us to hear the very latest public opinion data and insights to help make sense the trends shaping America today.
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Global Attitudes to Happiness 2026
According to the global Ipsos Happiness Report for 2026, 73% of Americans report being happy. Dig into the data here.
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Marketing Anchors: The case for capability in an era of transformation
Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the U.S., UK, Canada and Australia.
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Why the Biggest Event Stages are Becoming a Trust Play for B2B brands
Check out insights and learnings from Super Bowl LX
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Quincy Institute and The American Conservative poll of Trump voters on the war in Iran
This Quincy Institute and The American Conservative poll was conducted by Ipsos between March 12-14, 2026, among 804 Americans who voted for Donald Trump in the 2024 presidential election
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Health and Wellness: Data, insights, and solutions
What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.
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Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’
What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.
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Most Employees Say Mental Health Talk is Work-Appropriate; Stigma Persists
New NAMI/Ipsos Workplace Mental Health Poll: Stress is on the rise, with caregivers and managers without employer-provided training reporting highest burnout rates