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American teens are optimistic about the future and highly value real-world learning
Majority feel their schools are doing a good job of preparing them for financial success and a world changed by AI, though many still harbor concerns about how AI will impact their future job prospects.
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Americans unimpressed by ideas from both major parties
Findings from the July Reuters/Ipsos Core Political poll
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[WEBINAR] How American brands can win carts and minds
Learn how U.S. brands are leaning into their stories and winning Americans’ loyalty.
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Creativity Over Clicks
An extensive study revealing how high-quality creative drives upper-funnel growth, converts undecided shoppers, and builds long-term brand equity beyond the initial click.
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SHOPTALK Innovation Week
Join Ipsos at the retail industry’s two biggest fall events, now combined as Shoptalk Innovation Week.
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Ipsos Data Drops: What it took for ads to break through at the 2026 World Cup
Spain may have won the World Cup, but which brands won with fans? Ipsos data shows that the most effective ads moved beyond traditional “on the field” and “sports bar” settings and leveraged distinctive product iconography.
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Republicans and Democrats agree: They want to better understand each other
One in four Democrats and one in five Republicans strongly agree that they want to better understand those they don’t agree with politically, according to the Ipsos Consumer Tracker
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America’s perception of greatness is on the rebound
For the first time since Ipsos started tracking America’s perception of greatness, the numbers have gone up, according to the Ipsos Consumer Tracker
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In America, most still call it soccer
Three in four Americans believe that the World Cup sporting event is called soccer, not football, according to the Ipsos Consumer Tracker.